Music and live performances are a passion for Shannon. She is an avid appreciator of music and her experience with booking talent for festivals makes her partnership in The Booking Agency a natural fit. Shannon has been involved with music from the beginning. While working in a record store she planted her roots among musicians and music lovers, developing a strong interest in the music industry. After completing a diploma in Entertainment Management in Toronto, exploring her place within the industry and working in radio promotions, she came home to Calgary and began work with the 4th Street Lilac Festival. Stage programming became the highlight of her job and she continued booking talent for the festival while obtaining a degree in Hospitality and Tourism. Currently she is involved with multiple street festivals, booking local musicians of all genres and experience levels. Shannon’s attention to detail, friendly approach and her commitment to fulfilling client expectations are the attributes required to ensure that every live music act flawlessly complements its event.
The Booking Agency has united Shannon’s love of music with her relationships and experience in the Calgary music scene. Shannon’s mission for the agency and her role within it, is to connect talented musical acts with those seeking to enhance their memorable events through live music.